Small business optimism is rising. What do you recommend for prices?

Optimism for small businesses increased 2.2 points month over month in July, according to the National Federation of Independent Business (NFIB) Small Business Optimism Index. The reading may be at its highest point since February 2022, but it is still below the 50-year average of 98.

NFIB Research Center Executive Director Holly Wade joins Wealth! to provide insight into the rise in optimism and what it means for small businesses across the country.

“So, this last month, there has been a greater number of these [small business owners] that said they expect sales to increase. They are working with or competing with neighboring businesses, so they are having to adjust those prices accordingly to keep their customers,” says Wade. “We all know that consumers and businesses alike are a little tired of prices. . So easing these pressures has alleviated a lot of stress among small business owners, and they expect sales to improve over the next three months.”

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This post was written by Nicolau Jacobino